FIRST CLASS BUSINESS

Power AdsBlueprint

Which emotions lead to conversion?

COGS
CPC·CPL
CPM·CPV
ROAS·RPV·ROI
CPA
CPCB
CPR
AOV
LTV
ROI
CYCLE
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
STAGE 01
The Stimulus
Reveal the emotion
STAGE 01 · THE STIMULUS
Intrigue + Attract
Algorithms now find the right people. Your job is to be worth finding. The key? Pair an irresistible offer with intriguing creative.
Watch: CPM - CPV - CPC - CPLThese show the price of attention. The cheapest impression is meaningless if the creative does not intrigue. The most premium one pays for itself when the offer is irresistible.
The Click
STAGE 02
firstclassbusiness.io
CLAIM
The Landing Page
Reveal the emotion
STAGE 02 · THE LANDING PAGE
Inspire
A page that paints a future they already want invites them in. The clearer that future, the easier the next step becomes.
Watch: Conversion rate - time on page - CPLThe page either pulls them forward or quietly pushes them away. Honest engagement is the only signal that survives the scroll.
The Conversion
STAGE 03
ONE CLICK VALUE ADD
The Thank You Page
Reveal the emotion
STAGE 03 · THE THANK YOU PAGE
Honor
They trusted you with a yes. Honor it by giving more than promised in the moment they expected the least.
Watch: CPA - CPCB - CPRThese measure what your acquisition actually costs. A customer who feels honored on day one returns. A customer who feels processed disappears. The math follows the feeling.
Loop
Retarget
Welcome
STAGE 06
Brand Remarketing
Reveal the emotion
STAGE 06 · BRAND REMARKETING
Remind
Most prospects need around seven brand touches before they buy. Show up consistently and you become the obvious choice when the moment finally arrives.
Watch: AOV - LTVThe customer who returns six months later did not arrive by accident. They arrived because something you said quietly stayed with them.
The Recall
STAGE 05
Website Remarketing
Reveal the emotion
STAGE 05 · WEBSITE REMARKETING
Reinvite
Most who walked away were not saying no. They were saying not yet. Reinviting with care is the work most brands skip.
Watch: RPV - ROI - frequencyDisappear and you look amateur. Annoy them and you become noise. Show up with new value. Become the brand they have been waiting for.
The Care
STAGE 04
FCB
The Email List
Reveal the emotion
STAGE 04 · THE EMAIL LIST
Support
A list is not an audience to broadcast to. It is a group of people who let you into their inbox because they believed you would help.
Watch: Open rate - click-through - reply rateOpens prove you got attention. Clicks prove you inspired action. Replies prove you earned trust. Most leaders fail to value KPIs.

Most stop at the landing page. The full funnel is where the business is actually built.

What it is
Why it matters
Formula
Most relevant in
Tap any other metric in the canvas to keep exploring.